APA is an independent, not-for-profit educational organization that provides leadership in the development of vital communities.
The objective of the Early Career Membership program was to reach students with direct mail and a University recruitment kit for advisors.
APA National Conference
This four day conference, hosted by a different city each year, highlights the leading voices in planning and the opportunities for professional growth. Meeting identity as well as direct mail, email invitations and banner advertising was developed.
APA New Member Campaign
Membership in APA offers access to unique resources and unequaled opportunities for professional growth, networking, leadership, and advocacy. The campaign included direct mail, print and online advertising.