The Year in Review emphasizes the frontier of the new healthcare by educating the next generation of healthcare professionals, conducting leading-edge biomedical research, and serving the community in innovative ways.
Rosalind Franklin University Identity Redesign
Formed in 1912 as the Chicago Hospital-College of Medicine, Rosalind Franklin University brings together five colleges and over 30 graduate health profession and science programs.
The logo depicts “Photograph 51”, revealing the structure of DNA. This image was conceived of and captured by Rosalind Franklin, PhD, in 1952.
Rosalind Franklin University National Image Campaign
The objective of the 2016 national image campaign is to increase awareness amongst thought-leaders in the academic community as well as hospital and healthcare administrators. The campaign will run through 2016 in targeted national media.
Select trade publications
Business and healthcare journals
International airport display advertising
Helix is the official semi-annual (soon to be 3x/year) magazine of Rosalind Franklin University of Medicine and Science. The publication highlights their achievements as well as acts as a major donor and alumni news communication vehicle.
Rosalind Franklin University Fundraising Campaigns
Institutional Advancement materials for Rosalind Franklin University’s Centennial Scholarship and Alumni Annual Fund campaigns. Both series of brochures focus alumni support with direct mail and targeted variable data.
Rosalind Franklin University Recruitment Campaign
The Recruitment campaign objective was to promote over 30 graduate health profession and science programs and the opportunity to attend online. The theme “True Discovery Begins” utilized a variety of targeted media.