The January Membership campaign was developed to highlight the advantages of joining the YMCA over commercial gyms. The theme "This is Y." utilized a variety of targeted media.
YMCA of Metro Chicago YES Magazine
The fundraising/donor relations department of the YMCA of Metro Chicago asked us to develop a print vehicle specifically for select donors and targeting new prospects. We developed the unique editorial and visual focus of this longer format magazine.
YMCA of Metro Chicago Annual Reports
The Y is the nation's leading nonprofit committed to strengthening communities through youth development, healthy living and social responsibility.
We have designed seven annual reports to date for the Y of Metro Chicago.
YMCA of Metro Chicago Annual Fund
The Annual Fund of the YMCA of Metro Chicago is a year long program for reaching all existing and new donors. It includes a direct mail series, customized for each Branch as well as custom support materials.
YMCA of Metro Chicago New Member Book
New members of the YMCA receive a book that details the Y mission, center amenities, rules, and features coupons. Books are customized for each of the 22 Chicagoland Membership Centers.